With several years of research and possible millions – if not billions - in investment, Amazon pioneered AmazonGo.
And a tiny startup in Portugal offers a way for other supermarkets to adopt the same methods by providing a technology solution.
That is why technology is a great equalizer!
There are lots of nuances in implementing such ideas. For instance, how the goods are packaged, stored and stacked in the store makes a difference to whether this walk-in and walk-out approach to shopping will work. Read this interesting article on Sensei’s challenges if those kind of things interest you.